“If you are going to rake the leaves, then rake them all” I still hear my dad’s voice. It was part of his never-ending series on anything worth doing is worth doing right. ROAR customer data indicates that when it comes to what customers experience, dad was right: There is 15%-point difference between leads visiting […]
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“What happens to love after the wedding?” Reading this in The 5 Love Languages book made me think of the customers I had seen the last 30 years in focus groups and survey data saying the same thing about their dealership: “I never heard from them after the sale.” Or, “It feels like I only […]